The coronavirus pandemic is impacting the economy in unprecedented ways. Virtually every economic sector suffers during this period. The pandemic is causing numerous novel and unique issues for the real estate industry. What's more, the future is uncertain, as the outbreak is not fully predictable. Women real estate investors throughout the country are looking for ways to combat the negative effects of the pandemic. Social distancing measures, a reduction in the number of in-person showings, a special approach to handling documents, and many other measures are implemented. Having a plan is critical during this period, but what should a pandemic guide for real estate managers include? How can women real estate investors protect themselves and their clients? Let's take a closer look: General guidance from the National Association of Realtors NAR, the main professional organization for realtors, has issued a set of guidelines for anyone involved in this profession, both real estate agents, contractors, and clients. This guide is designed to be implemented in the workplace and while doing house visits or showings. What precaution measures should brokers implement? The main thing to pay attention to is the local and state executive orders and guidance that impact the reopening of businesses. Make sure to check the conditions that are applicable in your situation. Brokers should also familiarize themselves with the restrictions, the best practices to implement when reopening physical workplaces. Also, brokers should implement a stay-at-home policy for any staff member who shows any signs of illness. Brokers should focus on working remotely whenever possible. In-person activities should be limited as much as possible, and virtual meetings must be the norm during the pandemic. Can a broker ask someone whether they have been diagnosed with COVID-19 or were exposed to the virus before providing services to them? Although anti-discrimination laws prohibit asking this type of question, some federal agencies have issued guidance relaxing this prohibition during this period. For instance, CDC and EEOC have issued new regulations allowing employers to ask symptoms-related questions concerning COVID-19. Simply put, women real estate investors and realtors are allowed to ask someone to self-disclose any symptoms or potential exposures to the new coronavirus. Can a broker require a person to complete a COVID-19 screening questionnaire before providing services? According to new guidelines published by CDC and EEOC, you can request self-disclosed information about their COVID-19 status either verbally or in writing. Ideally, your pandemic guide for real estate managers should have a uniform practice in how this information is collected. Written documentation can be useful if litigation occurs, but it's more difficult to collect. On the other hand, information gathered verbally is not as reliable. Obviously, other risks exist – this sensitive data gathered by companies can be revealed through a data breach or during a hack attack. Are children restricted from attending in-person showings? This type of restriction is not recommended. According to the Fair Housing Act, discrimination based on familial status, as well as restrictions on children, may create legal exposure. If [...]

In real estate investing, attraction marketing works as a way to generate leads through connection with your target market.

In real estate investing, attraction marketing works as a way to generate leads through connection with your target market.